Choosing a real estate company to work for is much more than just finding a place to hang your license. It can be the backbone or structure that gives you a career worth having, and a business worth owning.
Let’s look at some of the issues that should be considered when selecting a real estate brokerage firm.
Take a look at the company’s website. Your future clients will be making decisions on who to call by looking at websites. Why don’t you do the same? Evaluate the home page and the navigation on the site. Is it easy for a prospective homebuyer to find what they are looking for? Look at the “About Us” section. What kind of feeling do you get about the company? Look at the section that contains agent profiles. Which agent would you pick if you were a prospective buyer or seller?
Ask your friends, neighbors and relatives about experiences they have had with real estate companies or agents. Find an agent currently practicing real estate to talk to about the business.
Cold call real estate offices to get a first impression. You are looking for a productive, positive environment. Explain that you are considering a career in real estate. What kind of response do you get? Ask to speak to the agent on duty. What kind of first impressions do you get from this conversation?
How far should your office be from your home? Remember, you will be going back and forth frequently at all hours of the day and night to pick up or deliver paperwork, checks, and meet clients. Make it as convenient on yourself as possible.
What size company would you be most comfortable working for? Big, medium or small…..they all have advantages and disadvantages. Often times in a small company the managing broker is also a selling broker which means that you may actually be competing with him/her. Depending on how this is handled it may or may not be a problem. However, it should be a topic of conversation and something for you to consider.
The size of the company may dictate what kind of staff support you will receive. Strong staff support can save you time and money. Talk to the support staff and take note of the attitude and enthusiasm.
Also look for a company with good systems in place. By this I mean, systems for prospecting, listings, expireds, contact management, etc. The thought and planning that goes into these kinds of systems is the mark of a well-managed company.
What about the managing broker? What kind of management style would be most appealing to you? You should interview with at least 3 different managing brokers, more interviews would be even better. Have a list of questions ready. Most important…..is to write down your impressions immediately after the interview while it is still fresh. Even if it is just to write down adjectives that express your feelings. Trust those feelings. Also make notes during and after the meeting about company policies that were discussed.
It is important that the managing broker be knowledgeable, a great administrator, and have a take charge personality.
Potential questions might be:
1. What is the average length of time agents have been with this office?
2. How do you help a new agent get up and running?
3. How many new agents do you currently have onboard? How many new agents do you plan on hiring in the next 3 months?
4. What kind of costs will I incur up-front if I decide to work with your company?
5. Can any of this be deducted from my first commission check?
6. What business expenses will the company pay for me?
7. What kind of sales volume do you expect of new agents?
8. What will my commission split be? How will that change over time?
9. How is floor duty decided and when would I be eligible?
10. How is the relocation referral business handled?
A career in real estate can be a very rewarding one. It is important that you get off to a good start.
A lot of people are under the mistaken impression that they are going in for a job interview, but that is not the case…….you are interviewing the brokers.