1. LET THE NOSE LEAD THE WAY: It has to smell good when a prospect sets foot in the door. Set out potpourri or some freshly baked cookies. Make sure there are no scents from smokers or pets lingering in the air.
2. SET THE STAGE FOR THE BUYER: Have the dining and kitchen tables set with pretty dinnerware and seasonal decoration. Be sure there is some activity area, such as a board game on the bed in a child’s room. Be creative. The objective is to make the prospective buyer feel at home.
3. WIDE OPEN SPACES: If at all possible, remove a piece of furniture from every room to create open space. The furniture can be put in a garage or storage building temporarily.
4. SHOW OFF COUNTER SPACE: Clear off all non-essential items from counters making the counters the focal point of view.
5. A LITTLE PAMPERING ANYONE? Hang the best towels and clear away everything except décor items on the bathroom counters. Make sure the shower curtain is attractive, clean and appealing. Add some scented soaps. Make the buyer feel pampered.
6. COLOR IT: Place some fresh flowers to add color to the central rooms. Throw a colorful throw over a chair or sofa.
7. GENERALIZE RATHER THAN PERSONALIZE: Remove personal photos, special collections and any décor that could be distracting.
8. FIRE IT UP: In winter light a fire in the fireplace, especially if there are gas logs that do not need tending. In spring, place something colorful on the hearth.
9. A WELCOMING ENTRANCE: Have an attractive doormat at the entrance and seasonal flowers in strategic spots as the buyer enters.
10. ENHANCE THE CURB APPEAL: Groom the lawn as a professional would. The first impression is critical.
- Pat Mitchell, CRB; Real Estate Educator-Real Estate and Small Business Consultant
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